| Life is constantly changing. Once in a while | | | | internet marketer or even have a brick and |
| there are major shifts happening in our | | | | mortar business you are certainly well |
| personal lives, in business and our | | | | aquainted with the need to advertise your |
| environments. After 12 months of intense | | | | products or opportunities. There are many |
| research Rich Schefren has come up with a new | | | | carbon copies out there and maybe a few |
| doctrine called The Attention Age He is | | | | individuals who succeed to brand their |
| referring to a major change in the | | | | company name because they thought of |
| marketplace and on the internet which will | | | | something original, something unique and also |
| have great effects on how to be successful in | | | | had the ability to present it as such. But |
| business now and in the near future. | | | | what are the attention leveraging skills? 1. |
| Everybody who knows Rich can tell that he is | | | | setting priorities 2. short term goals 3. how |
| one of the most outstanding business coaches | | | | to deal with information 4. processing |
| and entrepreneurs available with a long list | | | | information (multitasking) 5. decision making |
| of people he has helped to create a | | | | 6. providing value 7. being in front of my |
| successful business within a few months. Some | | | | customers In times of information overload |
| well known internet gurus out there today | | | | business owners need to prioritize their |
| have been asking for his advice. What I like | | | | actions and campaigns. They have to watch the |
| about Rich is his professionality, his clear | | | | progress of their company by looking at the |
| cut mind penetrating like an arrow, his | | | | big picture. Rich talks about setting |
| creativity and his utter commitment to | | | | priorities in his "Online Manifesto", |
| helping people change their lives to the | | | | downloaded by thousands of business owners, |
| better. This is one of the reasons I´m | | | | on his website strategic When you are not |
| writing about his new doctrine "The Attention | | | | clear about what comes first and is most |
| Age". A few days ago you might have taken the | | | | important for your company´s progress, you |
| chance to listen to an interview with Rich | | | | can easily get distracted by all sorts of |
| Schefren who answered questions and laid out | | | | irrelevant information. The big picture in |
| his new vision of internet marketing for Jay | | | | mind you should always have some short term |
| Abraham. Major Shift In Online Marketing | | | | goals also to keep yourself motivated and |
| After 12 months of intense research Rich | | | | track your progress. The ability to deal with |
| Schefren points out that a general change is | | | | lots of information separates the successful |
| taking place in online marketing. As someone | | | | entrepreneur from the opportunity seeker. |
| who likes to be ahead of the crowd he even | | | | Today´s internet marketer has to develop |
| makes predictions about what is going to | | | | the skills of distinguishing between |
| happen in online marketing in the near | | | | important and unimportant information. The |
| future. The Attention Age refers to a new era | | | | emphasis lies on the word "now". Which |
| of how to deal with information. Everybody | | | | information has some kind of value for my |
| who has been out in the internet is aware of | | | | company now, not next week or in the future. |
| the fact that we are overwhelmed with | | | | You have to practice to scan much information |
| information. We receive offers, | | | | for useful content in a short period of time. |
| advertisements daily in our mailboxes, there | | | | The next step is to decide if the information |
| are newspapers, magazines, tons of articles, | | | | has value for your business. Integration and |
| forums, other media about almost everything a | | | | processing of information is becoming one of |
| human brain can come up with. On the other | | | | the most challenging tasks in having an |
| hand everyone of us is fully engaged doing | | | | internet business today. Developing and |
| his job, spending time with his family, | | | | promoting your own product always keep in |
| friends, hobbies and having little or no | | | | mind that it must provide value to the |
| spare time left. What is it you choose to do | | | | customer. Branding your company or name in a |
| with this little time you might have left? | | | | unique way is a must in order to attract the |
| Are you reading your junk mail or exploring | | | | right visitors, customers or clients. |
| the internet for some decent business | | | | Provoking attention and continuously being in |
| opportunity? Presumably not. Would you agree | | | | front of your customers are two of the most |
| with me that the following statements are | | | | important skills an internet marketer today |
| true? 1. Most of the people doing business on | | | | should concentrate on. The capacity of |
| the internet have problems with information | | | | processing information and getting the |
| overload. 2. Today time has been very | | | | attention of potential customers is directly |
| valuable and squarce. Too many people have | | | | related to success or failure in your |
| too little time. 3. Getting attention of | | | | business. |
| potential customers is inevitable for making | | | | |
| profits. 4. It has become much more difficult | | | | Ingrid Nirupama Grzeskowiak contributes |
| to get the attention of potential customers | | | | regularly with her thoughts and insights |
| members in the times of information overload. | | | | about various issues of human life. |
| I bet you do. If you own a website, are an | | | | |