| Life is constantly changing. Once in a while | | | | 4. It has become much more difficult to get |
| there are major shifts happening in our | | | | the attention of potential customers/members |
| personal lives, in business and our | | | | in the times of information overload. |
| environments. After 12 months of intense | | | | |
| research Rich Schefren has come up with a new | | | | I bet you do. If you own a website, are an |
| doctrine called | | | | internet marketer or even have a brick and |
| | | | mortar business you are certainly well |
| The Attention Age | | | | aquainted with the need to advertise your |
| | | | products or opportunities. There are many |
| He is referring to a major change in the | | | | carbon copies out there and maybe a few |
| marketplace and on the internet which will | | | | individuals who succeed to brand their |
| have great effects on how to be successful in | | | | company name because they thought of |
| business now and in the near future. | | | | something original, something unique and also |
| Everybody who knows Rich can tell that he is | | | | had the ability to present it as such. But |
| one of the most outstanding business coaches | | | | what are the attention leveraging skills? |
| and entrepreneurs available with a long list | | | | |
| of people he has helped to create a | | | | 1. setting priorities |
| successful business within a few months. Some | | | | |
| well known internet gurus out there today | | | | 2. short term goals |
| have been asking for his advice. What I like | | | | |
| about Rich is his professionality, his clear | | | | 3. how to deal with information |
| cut mind penetrating like an arrow, his | | | | |
| creativity and his utter commitment to | | | | 4. processing information (multitasking) |
| helping people change their lives to the | | | | |
| better. | | | | 5. decision making |
| | | | |
| This is one of the reasons I´m writing | | | | 6. providing value |
| about his new doctrine "The Attention Age". A | | | | |
| few days ago you might have taken the chance | | | | 7. being in front of my customers |
| to listen to an interview with Rich Schefren | | | | |
| who answered questions and laid out his new | | | | In times of information overload business |
| vision of internet marketing for Jay Abraham. | | | | owners need to prioritize their actions and |
| | | | campaigns. They have to watch the progress of |
| Major Shift In Online Marketing | | | | their company by looking at the big picture. |
| | | | Rich talks about setting priorities in his |
| After 12 months of intense research Rich | | | | "Online Manifesto", downloaded by thousands |
| Schefren points out that a general change is | | | | of business owners, on his website strategic |
| taking place in online marketing. As someone | | | | When you are not clear about what comes first |
| who likes to be ahead of the crowd he even | | | | and is most important for your |
| makes predictions about what is going to | | | | company´s progress, you can easily get |
| happen in online marketing in the near | | | | distracted by all sorts of irrelevant |
| future. | | | | information. |
| | | | |
| The Attention Age refers to a new era of how | | | | The big picture in mind you should always |
| to deal with information. Everybody who has | | | | have some short term goals also to keep |
| been out in the internet is aware of the fact | | | | yourself motivated and track your progress. |
| that we are overwhelmed with information. We | | | | The ability to deal with lots of information |
| receive offers, advertisements daily in our | | | | separates the successful entrepreneur from |
| mailboxes, there are newspapers, magazines, | | | | the opportunity seeker. Today´s |
| tons of articles, forums, other media about | | | | internet marketer has to develop the skills |
| almost everything a human brain can come up | | | | of distinguishing between important and |
| with. | | | | unimportant information. The emphasis lies on |
| | | | the word "now". Which information has some |
| On the other hand everyone of us is fully | | | | kind of value for my company now, not next |
| engaged doing his job, spending time with his | | | | week or in the future. You have to practice |
| family, friends, hobbies and having little or | | | | to scan much information for useful content |
| no spare time left. What is it you choose to | | | | in a short period of time. |
| do with this little time you might have left? | | | | |
| Are you reading your junk mail or exploring | | | | The next step is to decide if the information |
| the internet for some decent business | | | | has value for your business. Integration and |
| opportunity? Presumably not. | | | | processing of information is becoming one of |
| | | | the most challenging tasks in having an |
| Would you agree with me that the following | | | | internet business today. Developing and |
| statements are true? | | | | promoting your own product always keep in |
| | | | mind that it must provide value to the |
| 1. Most of the people doing business on the | | | | customer. Branding your company or name in a |
| internet have problems with information | | | | unique way is a must in order to attract the |
| overload. | | | | right visitors, customers or clients. |
| | | | Provoking attention and continuously being in |
| 2. Today time has been very valuable and | | | | front of your customers are two of the most |
| squarce. Too many people have too little | | | | important skills an internet marketer today |
| time. | | | | should concentrate on. The capacity of |
| | | | processing information and getting the |
| 3. Getting attention of potential customers | | | | attention of potential customers is directly |
| is inevitable for making profits. | | | | related to success or failure in your |
| | | | business. |