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Fueling The Ideal - Marketing With Articles

It's that time of year again ... pages ofThis new marketing intrigue fascinated me, so
backpacks, notebooks and back-to-schoolI fine-tuned my article submission process
clothing fill every circular that hits yourcreating logs and checklists, and within a
mailbox. And you're off to the races ... thefew months, my boss had accomplished his goal
races being the mall, plus every other storeof publication in every magazine on his list!
in  between.
Even online and in-print publications we
You're in the same spot you were last yearhadn't contacted began calling and e-mailing
this time, getting ready to head off to workin request of articles. The results of
while your kids head off to school. Back towriting and submitting articles was so
hugging them goodbye in the morning andsuccessful that we put other major marketing
seeing them just long enough in the eveningtechniques on hold so my boss could travel to
to  say  I  love  you  and  tuck  them  in.his  paid  speaking  engagements.
Wouldn't it be fantastic if the easierAs my interest and experience grew in this
schedule of the summer lasted all year long?area of marketing, I knew that if it worked
No more spending all your hours away fromfor my boss that it would work for other
your kids just to earn enough money to coverprofessionals as well. Soon, I was earning
the  essentials  and  pay  daycare?over half my income handling article
submissions  for  other  professionals.
Take it from someone who knows both sides of
the deal here and believe that there's noThen I realized that if this technique worked
time like right now to make the transitionfor other professionals that it would work
from the regular grind to working from home.for me too in building my own business. And
As the proud Mom of a 2005 honors graduateit  has  worked  for  me!
who's heading off to college soon, I know
first hand what a major impact working fromThis same marketing technique, which I call
home  has  had  on  his  success.marketing with articles, has been the success
behind my own business. I've used it to
When my son was very young, I worked aexpand my client base and build my virtual
full-time job away from home, plus at leastassistance business into a solid
one part-time job on weekends. This meantincome-generating company, which has allowed
that my son was in daycare while I worked. Asme to work full-time at home for the past
a single parent who didn't receive childfive years. As my son is getting ready to
support (for years) though, I had no otherleave for college, my personal goal now is to
choice.help other parents be successful in achieving
their career goals while living the dream of
A few years later in the 1990's, I decidedstaying  home  with  their  children.
there had to be a better way so I started a
part-time medical billing service from myThe concept of marketing with articles does
home. This allowed me to give up the outsidenot require a professional writer. Anyone can
part-time job and gave me the practical meansbe successful in building their business and
of earning the much-needed income. Best ofgaining credibility as an expert in their
all, it gave me the priceless opportunity toindustry or area of expertise by writing and
take care of my son while I worked. I quicklysubmitting free reprint articles to online
saw that I was onto something great here ...and in-print publications. The key to success
what  a  concept!is in reaching your target audience with
resourceful information that is valuable to
I moved from the east coast to Californiathem.
with my son in 1995 where my first full-time
job was with a consulting firm co-owned by aEditors of both online and in-print
professional speaker. After some negotiationspublications are in constant demand of
with my boss, we entered into an agreement byquality content for their readers. They have
which I would work mornings in the office,a continuing need to publish content that
leave to pick up my son from school in theappeals directly to their target audience,
afternoons and work from home the rest of thewhich is where you come in. By writing and
day. It worked out incredibly well ... sosubmitting free reprint articles to
well in fact, that in 2000, I decided topublications that reach readers in your
leave the consulting firm and start my ownmarket, you have the opportunity to establish
full-time home based virtual assistantyourself as an expert and gain a generous
business.amount  of  exposure  for  your  business.
Starting from scratch, I knew that gainingTrue, you aren't earning money for actually
exposure for my business was essential if Iwriting the articles, but you are earning a
wanted to be successful in my new venture. Ihuge payoff here. Not only do you establish
also knew that traditional forms of marketingyour credibility as an expert in your
are very expensive and quickly gobble up theindustry or area of expertise, but you earn
profits, particularly in the early stages.significant exposure for yourself and your
However, I also remembered a technique that Ibusiness. Most editors will include your
used  successfully  for  my  former employer.byline with your articles, which gives you
the opportunity to include your name and
Besides being a consultant and professionalcontact information, plus the URL of your web
speaker, he was also an author, so his goalssite. Readers come to recognize your name and
included increasing his number of speakingrelate it with certain topics. The more
engagements and selling more copies of hisarticles you write and submit, the more
books. He hoped to accomplish these goals byexposure  you  gain!
establishing himself as an expert in his
industry, which meant having his workThe marketing with articles technique helped
published by every major magazine in histurn my dream of working from home full-time
field.into a precious reality that has made a
positive impact for both my son and me. As he
Committed to accomplishing his goals, he gavegoes off to college, he'll be leaving with
me a list of those publications, so I draftedall the benefits of having had a mom who
a query letter based on one of his storyfound a way to support him financially
ideas and e-mailed it to the editor of one ofwithout the high cost of being away from him
the magazines. The editor responded in shortall day. Me, I'll have the benefit of knowing
notice and offered my employer an articlethat the bittersweet wind I'm putting beneath
assignment. They published my boss's articlehis wings comes from my deepest desires for
soon afterwards and featured it on the coverhis  complete  success!
of the magazine, producing an onslaught of
calls  to  the  office!(c) 2006, Davis Virtual Assistance. Reprint
rights granted to all venues so long as
Writing and submitting that one articlearticle and by-line are printed intact with
produced several paid speaking engagements.all links made live.



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