| How to Boost Your Affiliate Earnings in 3 | | | | asked my affiliate manager of the CPA |
| Easy Steps | | | | networkthat I belong to if this campaign was |
| | | | still going to be aroundwhen I published my |
| (c) 2003 Pencil Dude | | | | article. He replied back and said, "Yes, |
| | | | butno-one likes that offer, why don't you try |
| Often the difference between affiliates who | | | | advertising this othersoftware instead". |
| drive traffic andsales to their affiliate | | | | |
| programs' sites depends on little thingsthat | | | | As a result, instead of advertising an offer |
| they do month after month. I know this is the | | | | that probably wouldhave flopped, I ended up |
| case for me. | | | | selling several pieces of software thatweek |
| | | | and got myself a nice check in the mail. |
| Here's what we do. | | | | |
| | | | 3. Spread The Word. |
| 1. You Have To Do Something - Anything. | | | | |
| | | | Get an ad into your own e-zine, rotate that |
| I was on the phone with an affiliate manager | | | | ad for a few issuesand see how it does, and |
| for one of the large | | | | then when you've got a winningresponsive ad, |
| | | | try some other e-zines that would be a good |
| Internet Marketing courses and during that | | | | matchfor the product that you're advertising. |
| conversation he toldme an interesting thing | | | | |
| or two. He told me that they get a lot | | | | Here's the one that really works well for me. |
| ofe-mails and phone calls from affiliates | | | | Send out a solomailing to your opt-in ezine |
| wondering why theyhaven't made any money from | | | | list. |
| their program. | | | | |
| | | | There are two key elements as to why this |
| Every single person that has asked that | | | | works so well. Ifyou've been building a good |
| question all had the sameproblem. They hadn't | | | | subscriber list, they're moreinclined to |
| bothered to do anything at all. These | | | | listen to what you have to say than some |
| peoplehadn't even bothered to put up a banner | | | | strangerthat they run across somewhere on the |
| that was readilyavailable on their websites, | | | | web. For me there is anadditional factor |
| let alone do any of the better waysof | | | | here. My list tends to be more receptive |
| promoting a program. | | | | tosolo ads because I don't send them a lot of |
| | | | solo mailings in thefirst place. So, they're |
| You have to do something. Start with the easy | | | | less inclined to say "Oh no not anotherone - |
| stuff. If youraffiliate program gives you | | | | Delete!" |
| banners or text ads to put on yoursite, use | | | | |
| them. Put them up immediately. There - you've | | | | The second reason, and this is perhaps the |
| justtaken your first positive action towards | | | | more important one - |
| making some money fromyour affiliate program. | | | | |
| | | | I personalize it. This doesn't mean that I |
| 2. Keep In Contact With Your Affiliate | | | | address everyone bytheir name, (although that |
| Manager: | | | | would really helpful but my listserver is |
| | | | kind of behind the times :-) ). What I mean, |
| Hopefully your affiliate program keeps you up | | | | is thatthe e-mail reads less of an ad and is |
| to date by way of aregular newsletter or some | | | | more conversational intone. "Advertorial" is |
| sort of affiliate update. However,regardless | | | | the correct term for this type of an ad |
| of whether they do or not it's important to | | | | Ibelieve. |
| keep incontact with your affiliate manager | | | | |
| yourself. | | | | It comes off far more believable than most of |
| | | | the ads out there. |
| Send them an e-mail and introduce yourself, | | | | |
| tell them what youare doing in the way of | | | | Instead of pushing against a brick wall and |
| promotion for their program. If they sellmore | | | | saying "Here's a biglong ad - read it and buy |
| than one product or service, find out what | | | | what I'm flogging", I'm dropping in fora |
| product is doingreally well currently. Ask | | | | friendly chat with a neat suggestion or |
| them what types of creative areworking best | | | | answer to your problem,want, or need. It |
| for that product. Is it a particular | | | | works great! |
| classified ad, | | | | |
| | | | There you have it - Three easy steps to help |
| HTML e-mail ad, banner, pop-up? | | | | boost your affiliateearnings. Implement them |
| | | | and you'll be on the road to seeingbetter |
| There are numerous instances where this | | | | results. |
| really worked well forme. Let me share one | | | | |
| with you. | | | | = = = = = = = = = = = = = = = = = = = = = |
| | | | |
| I was writing an article about | | | | Pencil Dude aka Robin Forbes is the Proud |
| word-processing for a recentissue of my ezine | | | | Publisher of Pencil |
| and I was thinking of using an ad for a | | | | |
| certainpiece of software (which was a cost | | | | Dude's Picks and is on the road toaffiliate |
| per action campaign), in mytop ad spot. So, I | | | | success. |