| The Wallet Mailer is a really interesting new | | | | for each. |
| attention-getting direct mail tool available | | | | |
| Excellent for small business use, it is the | | | | Contests and giveaways are other direct mail |
| size of a man's folding wallet that has | | | | ideas. For example, a customer might 'return' |
| pockets for imprints and accepts inserts | | | | a wallet to a salesman for a certain reward, |
| similar to credit cards, business cards and | | | | a chance to buy a product at a larger than |
| money just like a real wallet. When loaded | | | | normal discount. A contest could involve |
| with four sheets the size of a dollar bill, | | | | matching a 7-12 digit number that would |
| or a single 8.5 x 11 sheet with a coupon, | | | | appear as the driver's license number inside |
| mailing requires only a single first-class | | | | the wallet. |
| stamp. The Wallet Mailer is the size of a | | | | |
| postcard when folded and ready to mail. | | | | Another idea is to give a genuine leather |
| | | | wallet to the first thirty people who return |
| The wallet mailer lends itself to marketing | | | | their Wallet Mailer to the bank that sent it |
| pitches and direct mail ideas which involve | | | | out. Along with the leather wallet a savings |
| concepts like saving money or a tag line like | | | | bond will be given to the first ten people |
| "keep more of your green, just come in and be | | | | who opened an account with the bank. |
| seen." It is a little bit more interesting | | | | |
| for the recipient to open than another number | | | | You might also choose to add more coupons and |
| 9 envelope. It could also serve as a hand-out | | | | offers from multiple businesses. Place Wallet |
| item at trade shows, conventions. | | | | Mailers conspicuously, as though they were |
| | | | real lost wallets. Those who find them will |
| The direct mail ideas using the wallet mailer | | | | be drawn to the sponsoring businesses once |
| include: sending 4 to 8 business cards to | | | | they see what is inside. As an example: a |
| satisfied customers. They could be encouraged | | | | property management company that owns both a |
| to recommend the small business to their | | | | mall and several outlying businesses. Each |
| business contacts passing on the spare | | | | could place Wallet Mailers for the others' |
| business cards when they do so. This type of | | | | business on its premises. |
| mailing could also include a discount coupon | | | | |