| Regardless of which type of product or | | | | occasionallybounce, due to any of a number of |
| service you're marketing Online,building an | | | | reasons, and they should be allowedback if |
| in house list of prospects is absolutely | | | | they so desire. |
| essential. | | | | |
| | | | B) When your list becomes large enough to |
| One thing that is often not taken into | | | | take on paid advertisers,you're going to want |
| consideration is subscriberquality and | | | | to give them the best opportunity possible to |
| retention. | | | | achievegood results. That means keeping your |
| | | | list as close to 100% responsive aspossible. |
| Having a big list won't benefit you if it's | | | | When you make your advertisers happy, they |
| members are unresponsive. | | | | will tell others. |
| | | | |
| Here are a few tips designed to help you | | | | And not only will you be able to enjoy |
| maximize the productivityof your ezine, | | | | filling your quota of paid ad spots ... |
| newsletter, follow up, etc. ... | | | | |
| | | | You'll raise the response rate of your own |
| 1) Build a website, sub domain, or page off | | | | promotional efforts, in the process. |
| of your main site, solelydedicated to | | | | |
| collecting email addresses for follow up. | | | | A major problem you'll face when trying to |
| | | | build your list to a size that willgenerate |
| Legendary Internet marketer Terry Dean of | | | | significant income is time ... |
| fame | | | | |
| | | | It may take you YEARS to build a subscriber |
| < > goes on record assaying that the email | | | | base large enough to allow youto quit your |
| addresses he collects using the | | | | day job ..;) |
| aforementionedmethod are up to 5 times more | | | | |
| responsive than those collected byoutside | | | | That's were co-registration services come |
| sources. | | | | into play. |
| | | | |
| These subscribers are ultra targeted, as they | | | | These services utilize high level platforms |
| want, specifically, whatyou have to offer. | | | | to generate subscribers for a fee,allowing |
| | | | you to build a list much faster than you ever |
| You may think building a website on your own | | | | could on your own. |
| is an enduring task, butit's really not. | | | | |
| | | | But there is a downside. :( |
| < > is an excellent resourcefor those | | | | |
| wishing to learn how to build a website on | | | | Many of the larger services will generate |
| there own. | | | | tons of subscribers for you, BUT ... |
| | | | |
| I also recommend Shelley Lowery's Web Design | | | | 1) They charge a relatively high rate per |
| Mastery, which comesjam packed with anything | | | | subscriber. |
| and everything it takes to build a | | | | |
| professionallooking website, regardless of | | | | Building a list of the size you desire may |
| your past experience. | | | | require big bucks, up front. |
| | | | |
| < > | | | | 2) They DON"T filter out free email accounts |
| | | | (Yahoo, Excite, Hotmail, etc.). |
| When designing this site/page, remember to | | | | |
| include ... | | | | Unfortunately, most people use free email |
| | | | accounts to subscribe to thingsthey will |
| - A subscribe form/link on every page. | | | | never read, like FFA postings, free |
| | | | classifieds, etc., and even iftheir usage was |
| - Detailed description of your ezine | | | | for honest reasons, the filters imposed, and |
| newsletter's content (what youoffer the | | | | the size of themail boxes allowed, will |
| subscriber to satisfy their interests, etc. | | | | result in almost all of your unreachables. |
| ...) | | | | |
| | | | ... and you don't want that. |
| - Testimonials, whenever possible. | | | | |
| | | | 3) Many use untargeted means to acquire the |
| - Full contact info, subscriber options, | | | | addresses. |
| related associations that helpsolidify | | | | |
| credibility and trust (iCop, BBB, etc.). | | | | Your best subscribers will be those they want |
| | | | what you have to offer,specifically. |
| - A sample of your work, archived editions, | | | | |
| etc. | | | | Many of the large services, in an effort to |
| | | | meet subscriber demands, usea VERY broad |
| - A reminder to bookmark your site, and allow | | | | criteria when sending you subscribers. |
| the ability to recommendit to others, in | | | | |
| addition to giving subscribers permission to | | | | Quality over quantity ... remember that. |
| forward yourpublication to a friend, | | | | |
| associate, etc. (add this to every mailing). | | | | One service that takes all of the |
| | | | aforementioned into consideration is |
| - Something of value for signing up ... a | | | | |
| freebie download (software,ebook, course, | | | | Optinfrenzy < >. |
| ...), discount, or other bonuses. | | | | |
| | | | Optinfrenzy ... |
| ... which brings us to tip number ... | | | | |
| | | | - Allows visitors to subscribe to your ezine |
| 2) Focus on your content, NOT the freebies! | | | | newsletter upon viewing copythat you, |
| | | | yourself, have offered, making it ultra |
| In an effort to draw more subscribers, I've | | | | targeted. |
| witnessed many publisherspromoting the | | | | |
| freebies to a greater extent than the follow | | | | - Provides double optin, confirmed |
| up, itself. | | | | subscribers. |
| | | | |
| This may increase the number of subscribers, | | | | If they don't respond, you don't get them, |
| but the level ofresponsiveness, and | | | | virtually eliminating undeliverables. |
| retention, will surely suffer. | | | | |
| | | | - They filter out free email accounts. |
| You'll draw more of those interested in only | | | | |
| receiving the freebies,defeating the reason | | | | You'll enjoy up to 100% retention rate, and |
| you've asked them to join in the first place. | | | | won't be subjected to |
| | | | |
| Promote your content, and yourself, first and | | | | "over quotas", or "mail box full" messages. |
| foremost, following up withthe freebies. | | | | Your money buys the best kindof subscribers |
| | | | ... those that have a real interest in the |
| Include reference to them as a P.S. (post | | | | info you have to offer, |
| script) to your promotionalcopy. | | | | |
| | | | AND will actually receive it! ;) |
| 3) Offer them an article series, course, or | | | | |
| additional bonuses in eachmailing ... | | | | Optinfrenzy will build your list faster than |
| | | | you can on your own, deliver |
| ... and end your send out with a sampling of | | | | qualitysubscribers, and their prices are the |
| what's to come. | | | | best available. Highly recommended. |
| | | | |
| This will keep your list members interested, | | | | Well, there you have it. |
| and subscribed. | | | | |
| | | | Plug my top 5 tips into your list building |
| 4) Make it interactive. | | | | strategy, and I'm sure you'll be happywith |
| | | | the results. |
| Give your subscribers the ability to provide | | | | |
| feedback, in the form ofreplies, advice, | | | | To your success! |
| questions, etc. | | | | |
| | | | Mike Merz |
| Allowing them to participate will greatly | | | | |
| increase the level of interest,not only in | | | | Internet Marketing For Newbies |
| regards to the one providing the feedback, | | | | |
| but of those thatare reading it, as well. | | | | P.S. |
| | | | |
| Providing the ability to include a link in | | | | For more great tips on building a big, |
| their response will aid in increasingthe | | | | responsive list, I recommend Paul Myers' |
| level of interaction. | | | | |
| | | | Amazing List Machine < >. |
| You may choose to involve them in other ways, | | | | |
| such as group chats,forums, polls, etc. | | | | Mr. Myers' is VERY highly respected in the |
| | | | field of Online publishing, and this ishis |
| 5) Maintain a clean list. | | | | best work to date ... do check it out. |
| | | | |
| If you do not have the ability to bulk remove | | | | Feel free to distribute this article, as long |
| repetitive soft and hardbounces, it is very | | | | as it, and the following resource box,remains |
| important that you stay on top of eliminating | | | | intact. |
| themmanually. | | | | |
| | | | You may also change the above affiliate links |
| This should be done for 2 major reasons ... | | | | to your own. |
| | | | |
| A) If your mailing does not reach it's | | | | If you are not an affiliate of the |
| desired destination, it will not doyou any | | | | aforementioned recommended resources, |
| good, nor it's intended recipient. | | | | followeach link and click on the clearly |
| | | | defined affiliate sign up links. |
| If you have the ability to auto send an | | | | |
| unsubscribe response (HIGHLYrecommended), | | | | Mike Merz is a well known Internet Marketing |
| include the invitation to re subscribe using | | | | consultantspecializing in Online newbie start |
| a new emailaddress. Even the most honest | | | | up campaigns. |
| recipients of your mailings will | | | | |